Who They Are:
Lennar is a leading builder of homes through the United States.
A little past the 6 o’clock hour of July 15th, 2016, One Twelfth and its employees were quietly shuffling into the weekend when they were alerted that a coup d’état was taking place in Turkey.
Lennar and One Twelfth saw an opportunity. Time was of the essence.
What We Did:
We immediately went to work, creating ads and posts targeted towards people in Turkey who would be interested in moving to the United States. People were excited to comment and voice their opinion on the matter, while being introduced to the brand and its homes.
Besides a huge increase in Facebook ‘Likes’ and engagement, Lennar was introduced to a completely new market that previously had little to no knowledge of its existence, because the brand’s values were placed where people needed it most.