Who They are:
Nap sells clothing and accessories for babies, including covers, sheets, pillowcases, blankets.
After a successful awareness campaign throughout the United States and Canada, we were asked to adapt our learning’s and capitalize on the growth of eCommerce in Mexico.
What We Did:
From what we learned in the previous campaigns, we were able to successfully apply our knowledge of the product to Mexico, through tailored messaging and a cultural sharing of knowledge that would cater to the Latin American market.
Nap was able to successfully integrate itself into the growing market and establish itself as a reputable brand throughout Mexico and Central America.