Who They Are:
Levears is a jewelry company specializing in luxury earring lifts made to prevent earlobes from drooping and design to support every type of post earring.
Introducing its product line to the digital market and locating what was then an unknown audience.
What We Did:
In order for its launch to be successful, we were tasked with locating the audience, and then matching a tailored message with the location of the target audience.
Because location and audience still needed to be determined, messaging wasn’t the lone cog of the machine that needed to be extensively tested. We took a close look at frequency and opened up our A/B testing from just 2 data points to 20.
The old adage ‘If at first you don’t succeed, try, try again’ proved true in our successful launch of Levears.
We needed to prove the concept. So for four months, we tested and tested again until we finally located the sweet spot.
A sharp increase in revenue, opening up exposure for the business, consistent sales, and an overall successful product launch.